POLICIES

SOCIAL RESPONSIBILITY

Interactive entertainment is now a leading cultural activity, enjoyed by millions of people in the Nordics. So it’s never been more important for ANGI to act as a public information resource, to help consumers and the media better understand these benefits and the industry’s commitment to consumer safety and responsible practice.

ANGI defends our members’ interests and promotes our safe and sensible gaming messages in the press. We appear in national media outlets, in print, on TV and online and shall continue to be active in all national, local and games trade media, promoting the industry and dispelling the myths that still exist around it.

We actively promote PEGI (Pan European Game Information), which is the age rating system for video games, with educational and business organizations.

We also promote the lead consumer safety role that the industry plays with government. This includes outlining our commitment to parental controls and education on age ratings.

INTELLECTUAL PROPERTY

Intellectual Property (IP) theft continues to be a threat to our members’ businesses. IP activities focus on three key areas: enforcement, media, and lobbying.

The Rights-Holders Alliance works across the Nordics and has an existing collaboration with games and film developer’s associations through media activities, and ANGI supports the work they do. ANGI also works to educate members on their rights and responsibilities when enforcement activities such as raids take place.

ANGI’s media work is both defensive and pro-active. Defensive media work includes taking a firm stand against the pirates in public debates, op-eds, blogs etc. Pro-active media work means offering different perspectives and includes uncovering piracy’s real winners (ISP:s, internet platforms, tech companies) and losers (culture, society, creators, the public).

Our main lobbying goals are (1) defending the principles of intellectual property legislation and (2) Promoting ISP-liability. By supporting friendly policy-makers with analysis, arguments, cases, event and speaker invites; and frequent meetings, both these objectives are addressed.

COMMERCIAL

ANGI focuses on delivering commercial value for our members through access to unique sales information, networking opportunities, and media partnerships.

We are committed to utilising our local events and our ownership of the official Nordic Games Charts to promote the industry with both the gaming and broader business media, amongst key policy makers in government, and with the broader business community.

We actively work with policy makers in all Nordic governments to lobby them on areas such as tax treatment to ensure that the tax environment is not detrimental to the commercial interests of our members.

POLICIES

SOCIAL RESPONSIBILITY

INTELLECTUAL PROPERTY

COMMERCIAL

ANGI Nordic

ANGI SECRETERIAT